Peugeot Felidae

Description de l'auteur :

Felidae - Lio Huang, 25 ans, Taïwan, province de chine

With companies around the world maximizing brand recognition to set themselves apart from their competitors. I want to make a car not only a transportation tool, but like a man's partner, has it's soul, spirituality, specific characters, and it's own style different from others.
The brand "Peugeot", What is Peugeot different from other brands? I think it's car has a special, unique spirituality and soul, give people vitally, friendly feeling, not just a trasportation tool. Like it's logo, a felid, a friendly creature. So I named my design "Felidae", make it which is not only cold metals, but has spirituality, passion, and humanity, man's pretty partner.

So I conceived "Felidae" from felid animals, it has felid's face, cat eyes, long snout, violent mouth, and use beards as grills and ventholes, make it seems like engulf the roads. It's exaggerative wheelarchs, long snout, sloping back, and small, rounded rear make it has a sports and movement stance, like a animal swift and violently hunt it's target, a man's dream partner.

Design characterastics
1. Minimalism design, eliminate uselessly decorations and unnecessary elements, use simple, concise, and neat apearence and surfaces, pursue refined "Felidae".
2. Transform felid features and elements, like cat eyes, snout, violent mouth, beards, and paws to automotive elements, like lights, grills and ventholes, side air vents, and wheels.
3. Combine technology and spirituality, make it more vitally, friendly, and humanistic.